What We Do
Fincity.tokyo disseminates information about Tokyo’s appeal as a financial hub while also conveying user feedback to relevant organizations to drive initiatives aimed at enhancing convenience.
| Category | Project Name | Project Overview |
|---|---|---|
| Promotion | ||
| Promotion | Overseas Media Utilization Initiative | We will regularly build relationships with overseas media and distribute press releases to disseminate information about Tokyo internationally. |
| Tokyo Sustainable Finance Week (TSFW) | An event aimed at promoting ESG investment and sustainable finance while enhancing Tokyo’s presence in this field. We also hold financial seminars for young people. | |
| Overseas Promotion | We communicate Tokyo’s appeal and initiatives to overseas investors and others through speaking engagements at international financial events and company visits. | |
| Engagement | ||
| Engagement | English Disclosure Support Services (Disclosure G) | Provides English IR support, IR personnel development, and IR video production support for listed companies. |
| Emerging Managers Program (EMP) | An initiative to promote market entry for emerging asset managers (EM) and diversify and enhance the domestic asset management industry. | |
| Financial Foreign Firm Discovery Project | Identifies foreign firms that complement Tokyo and Japan’s financial sector, encourages their decision to enter Tokyo, and supports them through to business launch. | |
| Network Business | This initiative promotes the business development and integration into the domestic ecosystem of foreign firms operating asset management and Fintech businesses that have entered Tokyo. | |
| FinCity Global Forum (FGF) | FinCity.Tokyo’s flagship annual event where we discuss various topics with domestic and international financial stakeholders and promote Tokyo. | |
| FC4S (In ternational Collaboration Initiative) | Participate in international networks focused on sustainable finance to deepen information sharing and international collaboration. | |
| Policy Recommendation | ||
| Policy Recommendation | Policy Recommendations | We communicate Tokyo’s appeal and initiatives to overseas investors and others through speaking engagements at international financial events and company visits. |
Overseas Media Utilization Project
Project Overview
The Overseas Media Utilization Project, conducted by Fincity.Tokyo, is an initiative to enhance the brand image of “Tokyo as an International Financial City.” It involves strategic and continuous information dissemination targeting influential overseas media, particularly those with significant influence in the financial and economic sectors.
Specific activities include the following:
1. Building and Strengthening Relationships with Overseas Media
We build trust-based relationships with overseas media reporters and editors to establish a foundation for promoting accurate and positive coverage of Tokyo.
・Hosting Media Roundtables: We hold regular exchange sessions with overseas media representatives, such as quarterly meetings, to directly provide information on Tokyo’s latest developments and policies.
・Individual Briefings and Daily Information Provision: In addition to distributing press releases and newsletters, we provide detailed responses to individual media inquiries and offer tailored information.
2. Proactive Information Dissemination through Advertorials and Feature Content
Going beyond mere information provision, Fincity.Tokyo will proactively produce high-quality content and disseminate it through influential international media.
・Partner Media: Collaborate with globally influential financial and economic media, including Reuters.
・CommunicationThemes: Deeply explore and communicate Tokyo’s strengths and appeal through specific themes such as Tokyo’s financial ecosystem, concentration of asset management firms, pioneering initiatives in sustainable finance, and startup support.
3. PR Activities Linked to Events
Maximize the use of international events hosted or co-hosted by Fincity.Tokyo to create concentrated information dissemination opportunities. Utilizing events like the “FinCity
Global Forum”: Invite international media to conferences, arrange interview opportunities with speakers, and leverage the event’s visibility to amplify information dissemination overseas.
4. Establishing Information Dissemination Infrastructure
We will develop and provide reliable information tools to facilitate overseas media in writing articles about Tokyo.
Media Kit Creation and Distribution: We will prepare and provide an English-language media
kit covering Tokyo’s strengths as a financial city, its business environment, various statistical data, and preferential treatment systems, ensuring it is readily accessible for reference.
Tokyo Sustainable Finance Week (TSFW)
Business Overview
Tokyo Sustainable Finance Week (TSFW) is an annual event week organized by FinCity.Tokyo. It features the “Tokyo Sustainable Finance Forum,” an international forum bringing together financial institutions and experts from Japan and abroad.
Overseas Promotion (Roadshow) Initiative
Project Overview
Overseas roadshows are a core initiative of FinCity.Tokyo’s promotional activities. We visit major global financial hubs (New York, London, Singapore, etc.) to communicate Tokyo’s appeal as a financial market and its latest initiatives to overseas investors, asset management firms, Fintech companies, and others.
English Disclosure Support Project (Disclosure G)
Project Overview
This program provides IR support to companies in emerging markets with relatively small market capitalizations. This includes assistance in developing equity stories that highlight the sustainability of their business operations, advice on preparing financial disclosure materials and their English translations, and guidance on communicating with overseas investors.
※From FY2026 onwards: The program will be restructured and implemented by the Tokyo Metropolitan Government.
Emerging Managers Program (EMP)
We support the challenges of Emerging Managers (hereinafter “EM”) who will lead Japan’s asset management industry in the future.
FIncity.tokyo operates the “Emerging Managers Program (EMP)” as part of its efforts to realize the “International Financial City Tokyo” vision. This program supports the establishment and growth of EM, promoting the diversification and advancement of Japan’s asset management industry.
■Flagship Event Bringing Together Key Players
1. Tokyo Asset Management Forum (TAMF)
A forum for sharing cutting-edge initiatives from Japan and abroad aimed at advancing the nation’s asset management industry
■Fostering the Creation and Development of Independent EMs
2.Tokyo Independent Business Dojo
Supporting Next-Generation EM Independence and Launch Through Independent Startup Seminars and Individual Consultations
※From FY2026 onwards: The program will be restructured and implemented by the Tokyo Metropolitan Government.
■Bridging Overseas Asset Owners and Domestic EMs
3. Overseas AO Survey
Investigating the actual state of EM investment among overseas AOs and conducting awareness activities for domestic stakeholders based on the findings
4. Overseas AO Matching
Individual matching events between overseas AOs and domestic EMs
■Bridge between Domestic AOs and Domestic EMs
5. EMP Roundtable
A forum to discuss and prepare measures supporting “funding from domestic AOs to EMs” and “accumulating EM track records”
6. EM Showcase
Initiatives to catalog the EM universe and introduce noteworthy EMs
Business Overview
This program primarily targets emerging asset management companies (EMs) established by professionals who have gained extensive experience at major financial institutions and other organizations. The unique investment strategies and novel approaches possessed by EMs are essential elements for revitalizing Japan’s financial markets as a whole.
However, newly established EMs often face significant challenges in securing funding from institutional investors and establishing a solid business foundation, largely due to limited track
records. This program addresses these challenges by creating networking opportunities between EMs and domestic/international institutional investors through seminars and events. Furthermore, initiatives like the “EM Showcase,” which disseminates information about outstanding EMs globally, provide strong support for enhancing their visibility and expanding business opportunities.
Financial Foreign Firm Discovery “Attraction U Program”
FinCity.Tokyo is working to attract overseas asset managers, fintech companies, and other firms.
※From FY2026 onwards: FinCity.Tokyo will focus on identifying companies.
① Identify foreign financial firms that can complement Tokyo/Japan’s financial services and technology, ② Facilitate their decision to enter Tokyo, ③ Provide ongoing support until business commencement, and ④ Conduct follow-up and handover for companies supported in previous years. Additionally, ⑤ Promote awareness of this initiative.
※From FY2026 onwards: Programs ①④⑤ will be implemented by FinCity.Tokyo, while programs ②③ will be implemented by the Tokyo Metropolitan Government.
Program Overview
FinCity.Tokyo’s “Attraction U Program” is a specialized program designed to accelerate the entry and business development of overseas financial firms, particularly asset management companies and fintech firms, into the Japanese market.
＜Target Companies＞
Overseas asset management companies and fintech firms interested in the Japanese market and planning to establish a base in Tokyo.
＜Specific Support＞
This program provides participating companies with a support package worth up to 60 million yen (approximately $400,000 USD). This includes subsidies from the Tokyo Metropolitan Government and Fincity.Tokyo’s unique support program.
(1) Support Market Entry
Business Matching: Supports building networks with domestic financial institutions, corporations, investors, and others.
Networking Events: Create
touchpoints with Japan’s financial industry and startup ecosystem.
Market Insight: Provides deep
insights into market trends and business opportunities.
(2) Support Incorporation
Subsidies Guidance: Guide you in utilizing
Tokyo Metropolitan Government subsidies for establishment and business expansion (up to approximately 30 million yen over 3 years).
Service Provider Introduction: Introduces specialists (such as law
firms) necessary for business launch.
Incorporation Concierge: Supports
various procedures involved in establishing a corporation.
(3) Licensing Support
(4) Licensing Consultation
We provide consultation regarding the acquisition of financial licenses.
(5) Law Firm Introduction
Introduces law firms with proven track records in licensing applications.
Financial Foreign Enterprise Network Business
Business Overview
The Financial Foreign Enterprise Networking Project hosts networking events for financial foreign enterprises, such as overseas asset managers and fintech companies, that have expanded into Tokyo. Events feature simultaneous pitch sessions and business matching, conducted in a hybrid format combining on-site and online participation.
※From FY2026 onwards: To be implemented by the Tokyo Metropolitan Government as part of its attraction measures
FinCity Global Forum（FGF）
Business Overview
FGF is the flagship event hosted by FinCity.Tokyo.It serves as a platform for high-level discussions, inviting leaders from domestic and international financial institutions
and government officials to address the challenges and future potential facing Tokyo as an international financial center. This forum invites member companies of FinCity.Tokyo and financial professionals from Japan and abroad to engage in discussions on various topics concerning the future of Tokyo as an international financial center. Industry leaders and overseas investors gather to discuss Tokyo’s competitive advantages and future vision.
FC4S (International Collaboration Project on Sustainable Finance)
Project Overview
FinCity.Tokyo participates on behalf of Tokyo in the “FC4S (International Network of Financial Centres for Sustainability)”, an international network of financial centers for sustainable finance operated by the United Nations Development Programme (UNDP).
Policy Recommendations
Business Overview
To realize Tokyo’s vision as “Asia’s Innovation and Financial Hub for a Sustainable Society,” we will engage with relevant ministries, local governments, industry associations, and others to advocate for necessary policies and measures based on insights, requests, and feedback from domestic and international financial stakeholders and member companies.
